Branding
Logo + Posters + Video + Collaterals + Website
ZYRA NEO
INFO —
Zyra Neo is an all-terrain electric bike designed for the modern adventurer capable of conquering mountain trails and gliding through city streets with ease. For the visual identity, I crafted a monogram logo that emphasizes speed and movement, using forward- and backward-pointing arrows to symbolize dynamic motion and the dual-purpose versatility of the bike. The bold, angular lines of the mark convey power and energy, while the careful use of negative space keeps the design clean and impactful. This combination reflects Zyra Neo’s core essence: a fusion of performance, innovation, and freedom to ride beyond limits.
CONCEPT
A monogram formed through the negative space of the letter ‘Z’, using its angular structure to craft a bold and minimalist symbol. The design balances simplicity and visual strength, framed and grounded by two directional arrows on either side that emphasize motion and symmetry.
The monogram is framed by two arrows pointing in both forward and backward directions, evoking a sense of motion and speed that reflects the dynamic performance and agility of the bike. The contrast between the sharp, dynamic arrows and the geometric simplicity of the ‘Z’ creates a balanced yet powerful visual statement.
Incorporated within the arrows are mountain shapes, symbolizing the bike’s versatility and capability to conquer diverse terrains. These peaks evoke a spirit of adventure and resilience, reflecting the design’s commitment to performance across rugged landscapes and urban environments.
POSTERS
PROMO VIDEO
COLLATERAL
WEBSITE
