INFO —

Player 12 is a magazine that explores Argentina’s deep connection to soccer. The sport unites communities across social classes, offering both escape and opportunity. To understand soccer is to understand the heart of Argentine culture, joy, and hope.

The magazine's cover is a surrealistic collage that uses perspective and light/shadow effects to convey Argentina's intense focus on soccer. The style of the magazine is grunge, adding texture, grit, and raw emotion to match the sport’s deep cultural roots. This surrealistic and gritty approach highlights the almost dreamlike significance of soccer in the country.

To complement the story, I included a series of Adidas ads that illustrate the evolution of the Adidas logo over time. I also designed custom posters for each of these ads, tying them visually to the magazine’s overall aesthetic and Argentina’s football legacy.