DEUS EX MACHINA
Branding
Logo + Pattern
INFO —
Logo and Pattern design for a restaurant, inspired by the Art movement called Futurism, capturing dynamism and the energy of the modern world in art.
Celebrating the power, force and speed of the machine, These designs draw heavily from the works of Futurist artists like Filippo Tommaso, Giacomo Balla, Ivo Pannaggi, Carlo Carrà, Fortunato Depero, and Gino Severini.
The sharp, angular lines and geometric shapes are a nod to the movement's fascination with technology and mechanization, while the vibrant, contrasting colors reflect the energy and dynamism that Futurism sought to express.
The repeating patterns, with their rhythmic and dynamic layout, further enhance the sense of movement, making these designs perfect for a restaurant that wants to convey a modern, energetic, and forward-thinking atmosphere.
CONCEPT
Ivo Pannaggi, Treno in corsa, 1922 
Fortunato Depero, Gratticielli e Tunnel, 1930 The sharp, angular lines and geometric forms echo Futurism’s fascination with technology and mechanization. Through rhythmic repetition and dynamic composition, the patterns evoke motion and transformation, embodying the spirit of progress that defines the Futurist ethos.
Giacomo Balla, Velocità di motocicletta, 1913 Capturing the dynamism of modern life, overlapping images convey speed, rhythm, and continuous motion. Fragmented forms and layered compositions evoke energy and transformation, embodying the Futurists’ fascination with technology, industrial progress.
PROCESS
